iFood launches digital bank for restaurants, revolutionizing financial management in the food sector. Discover how this novelty can transform the experience of restaurant owners.
iFood, the leader in food delivery in Latin America, has launched its digital bank with the goal of establishing itself as the “restaurant bank.
“This new initiative promises to revolutionize the way restaurants manage their finances and use banking services.
With a specific focus on the food sector, iFood aims to offer personalized and more efficient financial solutions for establishments. Keep reading to learn more.
iFood’s new digital bank promises to make restaurateurs’ lives easier. Understand how this innovation can impact the food sector and offer exclusive benefits.
iFood launches its own digital bank; what changes?The iFood Pago, which was already in the testing phase, is now officially launched for customers.
This service promises not only to facilitate the financial management of restaurants but also, according to CEO Bruno Henriques, to double the size of iFood.
The new digital bank offers credit, data, and acquiring functions, with the goal of becoming the main account for restaurateurs.
iFood Pago aims to provide more attractive conditions than those offered by traditional banks, specifically for the food segment.
This differential could result in a significant migration of customers from traditional banks to iFood Pago. The digital bank already starts its operations with 140 thousand active accounts and transactions of R$ 70 billion.
Also read: EVERYONE who receives the minimum wage will have an extra R$ 90 in 2025; understand Digital bank’s plansInitially, iFood Pago presents a credit portfolio of R$1.5 billion and involves around 700 people from the BaaS fintech Zoop, recently acquired by iFood.
Despite the integration, Zoop continues to operate in the general market, with only a part of its team and resources dedicated to the new project.
iFood’s strategy goes beyond the online world. In 2023, iFood launched iFood Benefícios, a card with the Elo flag, marking the transition to an offline experience in physical restaurants as well.
This approach allows for a closer and more personalized relationship with the establishment owners, who can offer exclusive benefits such as: Discounts for future visits; orSpecial conditions for orders via the app.}
Strategies and innovations of iFood PagoAnother significant innovation is the “Maquinona,” a card machine with advanced data and management technologies, adapted to the needs of restaurants.
It is expected that 50 thousand units will be operational by March 2025, transforming the financial management of these establishments.
The Maquinona aims to optimize processes and make restaurateurs’ lives easier, allowing for more efficient financial control.
Moreover, iFood Pago seeks to offer solutions that integrate online and offline services, providing a complete and cohesive experience for restaurant owners.
The credit and acquiring functions of the digital bank are designed to meet the specific demands of the food sector, enabling more suitable financial support.
The launch of iFood’s digital bank represents a significant evolution for the food sector.With a focus on personalized financial solutions, iFood Pago promises to facilitate the financial management of restaurants and offer more advantageous conditions than traditional banks.
The integration with the fintech Zoop and the innovation of Maquinona are clear examples of how iFood is preparing to transform restaurateurs’ experience.
This initiative not only highlights iFood’s ability to innovate and adapt to market needs but also reinforces its commitment to providing services that truly make a difference for restaurant owners.
With iFood Pago, restaurants can expect simpler and more efficient financial management, allowing them to focus on what they do best: offering excellent gastronomic experiences to their customers. Also read: Withdrawal of R$ 7,699+ available within a FEW days; use your CPF and check
