Omoda and Jaecoo have finally confirmed the date for the opening of their dealerships and the start of sales in Brazil. Initially scheduled for August, the store opening was postponed but is now set for the first quarter of 2025. The brand also promises to start local production next year.
Despite the delay, Omoda and Jaecoo maintain the intention of opening 50 dealerships in all five regions of Brazil, with an ambitious goal of selling 30 thousand units per year. Among the dealers, prominent groups include Barigui, Carrera, Amazonas, Sinal, EuroAmérica, Toriba, BDG, Primavia, and Parvi.
Omoda and Jaecoo in Brazil: a new era for the automotive sectorOmoda and Jaecoo, a separate division of Chery, was born with the vision of becoming a global brand.
The company plans to use Brazil as a base for exporting to all of South America, investing R$ 200 million in branding and operations. Local production is scheduled to begin in 2025, with negotiations underway to use the factory in Jacareí (SP).
Which models will be available in the first quarter of 2025?In the first half of 2025, Omoda and Jaecoo will bring three models to Brazil.
The Omoda 5 will be the first to land in the dealerships, available in both combustion and electric versions. With a body style that combines an SUV with a coupe, it will be a direct rival to the BYD Song Plus and GWM Haval H6 models.
Omoda 5: With a 1.6 turbo engine and an electric version delivering 225 hp and 34.7 kgfm of torque.Jaecoo 7: A mid-size SUV with a plug-in hybrid powertrain of 339 hp and 52 kgfm, and a range of 1,200 km.Jaecoo 8: Larger SUV with 7 seats and a plug-in hybrid powertrain, with no specific release date yet.
How will the brand’s production and expansion in Brazil be like?The local production of Omoda and Jaecoo will begin in 2025, and the company is already in negotiations with the Caoa Group to use the factory in Jacareí (SP).
The strategy includes not only local sales but also exportation to other countries in South America. The expansion of dealerships and local production are fundamental steps in this journey.
What can we expect from the Omoda and Jaecoo models?The Omoda 5, developed on the T1X platform, is one of the brand’s great promises.
With dimensions comparable to the Jeep Compass and a mild-hybrid powertrain, the model will provide a modern and efficient driving experience. The electric version of the Omoda 5 will offer a range of 430 km, according to European tests.
Dimensions: Omoda 5 measures 4.40 meters in length, 1.83 meters in width, 1.59 meters in height, and 2.63 meters in wheelbase. Powertrain: 1.6 turbo engine with a 48V mild-hybrid system, offering 187 hp and 23.1 kgfm of torque. Electric version: 225 hp motor with 34.7 kgfm of torque and a range of 430 km.
The Jaecoo 7 also debuts with a plug-in hybrid powertrain, putting it in direct competition with models like the Haval H6 PHEV. The Jaecoo 8, planned for a future date, complements the lineup with a 7-seater SUV and a plug-in hybrid powertrain.
The entry of Omoda and Jaecoo in the Brazilian market, with a strong strategy of local production and exportation, promises to revolutionize the automotive sector, bringing new innovative and sustainable options to consumers. Let’s keep an eye out to see how these developments unfold next year!
